Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the case for strengthening current advertising codes, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP) code 2.1.

The Advertising Standards Authority is responsible for the enforcement of the advertising codes while its sister organisation, the Committee of Advertising Practice, codifies advertising standards. Both organisations operate independently of the Government and monitor developments in technology and advertising techniques to ensure that the codes are enforced and remain fit for purpose.