Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government who will be responsible for setting the terms on which creative content is made available in the Creative Content Exchange (CCE); and how they intend to ensure that independent creators and smaller creative businesses, as well as major rights holders, are equitably represented in the CCE's design and operation.

The Creative Content Exchange is currently in a pilot phase so the exact terms on which content is made available, including pricing and the terms of use for licensed content, are still to be determined. The expectation is that content owners will be able to set their own pricing and control of the specific use-cases of licensing.

During the pilot phase the CCE is focused on creative content held by large cultural institutions. Government is committed to ensuring that the specific circumstances and requirements of independent creators and small creative businesses are represented. In particular, the 18th March 2026 Statement on Copyright and AI Progress announced a working group on independent and smaller creative organisations to explore whether there is a role for government to support their ability to license their content.