Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the findings of Raffaello Rossi, Edoardo Tozzi and Agnes Nairn published in Psychology and Marketing on 7 March, what assessment they have made of the adequacy of gambling protections for children, including the extent to which gambling content marketing is (1) appealing to children, (2) obviously identifiable as advertising, and (3) effectively countered by currently used educational interventions.

The government notes the findings of Raffaello Rossi, Edoardo Tozzi and Agnes Nairn published in Psychology and Marketing on 7 March. We remain committed to protecting children and young people from gambling related harm.

Operators must ensure that advertising is not targeted at children. In October 2025, the Advertising Standards Authority updated their guidance to rule that personalities or influencers with under-18s social media followings totalling at least 100,000 across all platforms is indicative of strong appeal to children and young people, and gambling advertisements cannot be promoted through these channels. We continue to work with a wide range of stakeholders on gambling protections for children.

As part of the Statutory Gambling Levy, the Office for Health, Inequalities and Disparity (OHID, are developing a robust spread of measures of gambling harm prevention activity, and are utilising a ‘test and learn’ approach to prevention activity such as gambling education.