Gambling: Foreign Companies

(asked on 3rd March 2026) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the role of the white label system in enabling foreign gambling operators to access British consumers without direct vetting by the Gambling Commission; and whether they plan to reform or abolish the white label system.


Answered by
Baroness Twycross Portrait
Baroness Twycross
Baroness in Waiting (HM Household) (Whip)
This question was answered on 17th March 2026

We are not considering banning sponsorship activities conducted under a British gambling licence, which includes promotion of products and services subject to a white label arrangement with an appropriately licensed business. However, we will take note of responses relating to this issue during our consultation on banning unlicensed operators from sponsoring sport.

We are aware that there have been previous issues with white label partners acting in a manner that is not compatible with the Gambling Commission’s licensing conditions and codes of practice. A licensee is required to undertake due diligence of their white label partners and is held accountable for their actions.

We will work with the Gambling Commission to determine whether any action is required to further ensure that white label arrangements are sufficiently monitored and enforcement action taken where needed.

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