Gambling: Advertising

(asked on 3rd March 2026) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government whether any sports clubs have been prosecuted under the Gambling Act 2005 for promoting or advertising gambling operators that are accessible from Great Britain without a licence; and if not, what factors have prevented prosecution in cases where accessibility has allegedly been demonstrated.


Answered by
Baroness Twycross Portrait
Baroness Twycross
Baroness in Waiting (HM Household) (Whip)
This question was answered on 17th March 2026

Under the Gambling Act 2005, there is no offence for advertising unlicensed gambling. The offence is for the advertising of unlawful gambling under section 330 of the Gambling Act. Unlicensed gambling becomes unlawful if the facilities are available to consumers in Great Britain. If an unlicensed gambling operator can demonstrate that British consumers are blocked from accessing, registering or gambling on its site, it would not be breaking the law. Nevertheless, we are aware that Internet Protocol (IP) blocking technology can be circumvented, usually where consumers use Virtual Private Networks.

It is for the Gambling Commission (GC) to decide when to investigate and what enforcement action may be required. The Commission is already taking forward action in this space. It independently verifies that effective blocking measures are in place, and has taken action where non-compliance has been identified. It may take action if a VPN was not effective or if, for example, the operator advertised routes around the VPN. The GC has had substantial engagement with football clubs on this issue, and has warned sports clubs that they could face prosecution if facilities to gamble are not blocked to consumers in Great Britain. Sports clubs are also expected to conduct ongoing monitoring of their sponsorship arrangements.

The Government believes that banning unlicensed sport sponsorship will bring clarity to this issue, and we will consult on this in spring 2026.

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