Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what evidence they used to support the need for the Creative Content Exchange; and how they will ensure that the proposed Creative Content Exchange complements, rather than competes with, existing industry-led platforms and institutions.

We are developing a proof-of-concept pilot scheme for the Creative Content Exchange (CCE) to test the need for a new marketplace for selling, buying, licensing, and enabling permitted access to digitised cultural and creative assets. The pilot scheme is being developed as a research project with the input of a broad range of partners - including public organisations - to design an exchange that best suits the needs of content owners and data users. We are also working with licensing and rights management societies to benefit from their input and expertise.