Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, whether he has plans to launch a public awareness campaign to help tackle suicide.

The Department currently has no specific plans to launch a public awareness campaign to help tackle suicide.

The Suicide Prevention Strategy for England, published in 2023, identifies eight priority groups for targeted and tailored support at a national level. The strategy also identifies key risk factors for suicide, providing an opportunity for effective early intervention.

The purpose of the Suicide Prevention Strategy is to set out our aims to prevent suicide through action by working across government and other organisations. One of the key visions of the strategy is to reduce stigma surrounding suicide and mental health, so people feel able to seek help – including through the routes that work best for them. This includes raising awareness that no suicide is inevitable.

NHS England published Staying safe from suicide: Best practice guidance for safety assessment, formulation and management to support the Government’s work to reduce suicide and improve mental health services. The guidance requires all mental health practitioners to align their practice to the latest evidence in suicide prevention, and is available at the following link:

https://www.england.nhs.uk/publication/staying-safe-from-suicide/

The NHS England Medium Term Planning Framework states that in 2026/27, all integrated care boards must ensure mental health practitioners across all providers undertake training and deliver care in line with the ‘Staying safe from suicide’ guidance.

The 10-Year Health Plan sets out ambitious plans to boost mental health support across the country. This includes transforming mental health services into neighbourhood mental health centres, improving assertive outreach, expanding talking therapies and giving patients better access to support directly through the NHS App, available 24 hours a day, seven days a week.