Question to the Department for Business, Innovation, Science and Trade:

To ask the Secretary of State for Business and Trade, what assessment he has made of the potential merits of adding deceptive pricing to the list of commercial practices that are considered unfair in all circumstances under Schedule 20 of the Digital Markets, Competition and Consumers Act.

The Department has not made a specific assessment of the potential merits of adding deceptive pricing to the list of commercial practices that are considered unfair in all circumstances under Schedule 20 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA).

The DMCCA requires traders to display prices inclusive of all taxes and unavoidable charges before payment is made. Prices must be accurate and not misleading. Failure to do this may be taken as an unfair trading practice and constitute an offence.