Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, whether his Department has made an assessment of the potential impact of restrictions on television and online advertising of products high in fat, salt and sugar on levels of marketing through outdoor and brand-based advertising; and if he will consider extending restrictions to cover such advertising.

As set out in our 10-Year Health Plan for England, we will take decisive action on the obesity crisis to ease the strain on our National Health Service and create the healthiest generation of children ever. We are already delivering the biggest public health reforms in a generation, including implementing restrictions on the advertising of less healthy food and drink before 9:00pm on television and at all times online from 5 January 2026.

Last year, the Government published the revised National Planning Policy Framework for local government, giving local authorities stronger, clearer powers to block new fast-food outlets near schools and where young people congregate. This will stop the relentless targeting of children and young people by the fast-food industry.

We also welcome the work by the metropolitan mayors to support the action to ban junk food marketing across public transport networks and public spaces that are controlled locally.

An impact assessment on the advertising restrictions was published on the GOV.UK website, which considered the impact of the restrictions on brand advertising and alternative media, including outdoor advertising, from the perspective of actions that advertisers of products that are high in fat, sugar or salt (HFSS) may take to mitigate the loss of revenue from the restrictions on television and online. The impact assessment made an assumption that approximately £14 million of lost revenue may be mitigated if HFSS advertisers took these actions.

We continue to review evidence of the impacts on children of advertising for less healthy food and drink products and will consider if and where further action is needed.