Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps he is taking to ensure that industry follows Commercial Food and Drink Voluntary Industry Guidelines on health claims.

Voluntary guidelines published in August 2025 require commercial baby food and drink businesses for children under 36 months to restrict implied nutrition and health claims on labels. These claims can lead to parents overestimating the healthiness of the product. Businesses are expected to comply by February 2027.

We will monitor progress after that time, to ensure businesses have the maximum time available to make these changes.

The Government will consider additional or alternative measures if businesses fail to implement these guidelines.