Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 7 November 2025 to Question 86454 on Cabinet Office: Social Media, if he will publish any information that would not prejudice commercial interests.

Influencers are an effective channel to reach audiences. Their work with the Cabinet Office is primarily supported by agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, link below:

https://www.crowncommercial.gov.uk/agreements/RM6125

Channels are chosen based on audience engagement and alignment with government objectives. The Cabinet Office monitors communication spending to ensure efficiency, effectiveness, and best value for the taxpayer.