Gender: Marketing

(asked on 22nd July 2020) - View Source

Question

To ask the Minister for Women and Equalities, what steps she is taking to tackle differential pricing of similar products and services that are marketed to a particular gender.


Answered by
Kemi Badenoch Portrait
Kemi Badenoch
President of the Board of Trade
This question was answered on 1st September 2020

Unlawful discrimination because of sex is prohibited under the Equality Act 2010. However, the differential pricing of products marketed towards men or women is not unlawful discrimination: there is no requirement on anyone to buy a product because it has been marketed to them on the basis of their gender.

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