Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of the cancellation of the communications campaign entitled, Better Health - Every Mind Matters: Loneliness, on mental health outcomes.

Whilst the Better Health - Every Mind Matters: Loneliness campaign is no longer running, information, advice and signposts to organisations which can support people experiencing loneliness remains available on the Better Health – Every Mind Matters website. The website receives an average of over 150,000 visits per month. In the last full year, this figure exceeded two million visits. Indicative evidence demonstrates that Better Health-Every Mind Matters is improving the nation’s mental health and wellbeing; 2 in 3 of those who complete the Mind Plan email programme report measurably better wellbeing than when they started.

In addition, a campaign toolkit on loneliness for use by local authorities, NHS organisations and community groups is available on the Department of Health and Social Care’s Campaign Resource Centre. The toolkit includes key messages and social media assets that can be used in locally-run campaigns.