Advertising: Fraud

(asked on 1st July 2025) - View Source

Question to the Home Office:

To ask the Secretary of State for the Home Department, what steps her Department is taking to ensure that its fraud strategy provides consumers with protection from all types of fraudulent advertising.


Answered by
Dan Jarvis Portrait
Dan Jarvis
Minister of State (Home Office)
This question was answered on 9th July 2025

As part of the requirements of the Online Safety Act (2023), large social media and search services will be required to use proactive systems and processes to prevent the public from encountering fraudulent adverts, and minimise the length of time any such content is present on their platforms.

Ofcom is scheduled to consult on the Fraudulent Advertising Duty by early 2026. This consultation is part of the broader framework for ‘Additional Duties’ on the largest in-scope companies.

This Government committed in our manifesto to introduce an expanded Fraud Strategy, and details of that strategy, including the approach to tackling fraudulent advertising, will be set out in due course.

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