Sky Betting and Gaming: Football

(asked on 10th October 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, if she will make an estimate of the number of football clubs in the English Football League operating as affiliates for SkyBet.


Answered by
Damian Collins Portrait
Damian Collins
This question was answered on 19th October 2022

Football clubs can enter a wide variety of commercial partnerships but all partnerships with gambling operators must be conducted in a socially responsible fashion and never target children or vulnerable people.

Specifically the EFL and its clubs operated an affiliate scheme as part of their partnership with Sky Bet from 2013 to the 2019/20 season. The scheme has not been active since the 2019/20 season and the Department does not hold detailed estimates of club revenues.

The current impact of gambling sponsorship in sports is in scope of the government's wide-ranging Review of the Gambling Act. We are considering the evidence closely and a white paper setting out our conclusions and next steps will be published in the coming weeks.

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