Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps he is taking to promote tourism and develop the tourism industry in England.

The GREAT Britain campaign continues to promote great British holidays at home, through the 'Holidays at Home' are GREAT campaign, and overseas. In its first 3 years of operation, it is estimated that the campaign has now generated £520.6 million in incremental spend for the domestic tourism industry and over two million domestic overnight holiday trips. It is anticipated that Visit Britain's GREAT activity will help generate an extra £305 million in incremental spend by inbound visitors (2012/13-2013/14).

We are also encouraging travel outside of London through the visa-waiver scheme for Chinese tourists, and our £10 million tourism in the North and £5 million tourism in the South West funds, which aim to create joined-up strategies for promoting these areas as top holiday destinations for international travellers.