Tourism: Marketing
(asked on 8th December 2016) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, how much has been spent promoting British tourism in (a) Europe, (b) Asia, (c) North America and (d) total in (i) 2016, (ii) 2015 and (iii) 2014.
The below table from Visit Britain, which contains spending figures on Tourism for the aforementioned periods. The increase in funding during Financial Year 15/16 can be attributed to the inclusion of the North and South West Growth Funds.
| Europe | Asia | North America | Total Overseas Investment |
2014/15 Actuals | 7,912,466 | 8,769,694 | 7,714,661 | 25,641,070 |
2015/16 Actuals | 10,016,595 | 9,555,699 | 9,154,013 | 29,574,545 |
2016/17 Forecast | 6,053,255 | 7,923,478 | 6,659,807 | 20,961,784 |