Armed Forces: Social Media
(asked on 18th July 2017) - View Source
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how much was spent on social media by each branch of the armed forces in (a) 2015, (b) 2016 and (c) 2017 to date.
This question was answered on 25th July 2017
The vast majority of social media advertising spend within the Ministry of Defence is designed to aid recruitment into our Armed Forces. The following was spent on paid social media by each of the single Services from 2015 to 30 June 2017.
Year | Royal Navy | British Army | Royal Air Force |
2015 | £798,335 | £362,606 | £24,718 |
2016 | £576,040 | £597,035 | £153,798 |
2017 (to 30 June) | £278,339 | £312,780 | £214,494 |