Alcoholic Drinks: Advertising

(asked on 15th October 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what discussions she has had with the devolved Administrations on alcohol marketing and industry sponsorships during televised sporting events such as football and rugby matches.

Answered by
Nigel Huddleston Portrait
Nigel Huddleston
Financial Secretary (HM Treasury)
This question was answered on 25th October 2021

I communicate regularly with my counterparts at devolved administrations, including through our arm’s length body for elite sport UK Sport, however I have not held discussions with them about this matter, or industry sponsorship, in relation to televised sporting events. There are already very stringent regulations in place for the marketing of alcohol through the Advertising Standards Authority (ASA) codes of practice for advertising.

If new evidence emerges that clearly highlights major problems with the existing advertising Codes of practice, then the ASA has a duty to revisit the Codes and take appropriate action.

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