Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to increase the level of tourism from the US to Scotland in 2017.

In 2015, there were just over 400,000 visits by US residents to Scotland, with a total spend of £390.9 million. Although tourism is devolved, Visit Britain work with Visit Scotland to promote the whole of the UK overseas. This includes a £10m, three year marketing partnership with Expedia, which is specifically aimed at the US market. Additionally, the Prime Minister's Tourism Action Plan is working to encourage visitors to explore the whole of the UK and grow the industry as a whole.