Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps his Department plans to take to encourage increased consumption of vegetables.

The Government recommends eating plenty of fruit and vegetables as part of a healthy balanced diet. The national food model the Eatwell Guide, provides a visual representation of the types and proportions of the foods needed for a healthy, balanced diet, and depicts a diet rich in fruit and vegetables.

The Government’s 5 A DAY campaign which specifically promotes fruit and vegetable consumption was launched in 2003. The 5 A DAY message is embedded in the Eatwell Guide and communicated alongside other healthy eating advice through, for example the Change4Life campaign, the One You campaign and the NHS Choices website.