Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 15 May 2025 to Question 51549 on Exercise: Older People, what steps he is taking to advertise the NHS 10 walking app.

Paid for media plans are agreed annually with My Rt Hon. Friend, the Secretary of State for Health and Social Care and the Cabinet Office. Plans for the rest of the year are not yet agreed. Through the Department’s Campaign Resource Centre, promotional NHS Active 10 materials are made available year-round to support health professionals, local authorities, educators, and community organisations in promoting physical activity initiatives. The app, as well as a portfolio of digital behaviour change tools managed by the Department, are promoted through the NHS Better Health website and the associated digital prevention pathways.