Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, if his Department will introduce a new public health campaign to increase awareness of (a) prevention and (b) early intervention for avoiding the onset of dementia.

The February 2015 ‘Prime Minister’s Challenge on Dementia 2020’ publication set out an ambition for improved public awareness and understanding of the factors which increase the risk of developing dementia and of how people can reduce their risk by living more healthily.

Public Health England’s One You campaign launched in March 2016 aims to give adults the motivation and support they need to make simple lifestyle changes to improve their health now, and reduce the risk of developing conditions like dementia in the future. This includes things like eating well, moving more, quitting smoking and drinking less.