Home Office: Advertising
(asked on 16th November 2016) - View Source
Question to the Home Office:
To ask the Secretary of State for the Home Department, how much her Department spent on advertising in each of the last six years in (a) Trinity Mirror, (b) the Sunday Times, (c) the Mail on Sunday, (d) the Sun, (e) the Sun on Sunday, (f) the Huffington Post, (g) Mail Online, (h) Daily Mail, (i) The Guardian and (j) The Times.
The following table details spend with each of the publishers named over the last six years. We are interpreting Trinity Mirror as referring to the titles the Daily Mirror, the Sunday Mirror, the Sunday People, the Sunday Mail and the Daily Record only. Please note that that all costs include media, but exclude VAT and fees, and that 2016/17 figures include committed spend to date this financial year.
| Trinity Mirror | Sunday Times | Mail on Sunday | The Sun | The Sun on Sunday | The Huffington Post | Mail Online | The Daily Mail | The Guardian | The Times |
2016/17 | £6,885 | £9,471 | £18,139 | £10,370 | £9,020 | £0 | £0 | £27,011 | £2,057 | £4,645 |
2015/16 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
2014/15 | £0 | £0 | £17,595 | £0 | £0 | £0 | £84,788 | £51,589 | £0 | £0 |
2013/14 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
2012/13 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
2011/12 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
2010/11 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
Spend in the financial year 2014/15 relates to the Modern Slavery marketing campaign which sought to raise awareness of the issue and encourage reporting via a helpline and website. National press partnership activity was used to explain the issue in depth, including the signs of slavery to look out for, to raise awareness and encourage reporting. Spend in the financial year 2016/17 relates to the Fire Kills campaign, which encourages fire safety behaviour and aims to reduce the number of accidental fires in the home and associated deaths and injuries.
Figures exclude any costs relating to recruitment advertising in the national press as these costs are not centrally held, and collation of this information would be at disproportionate cost.