Universal Credit: Advertising

(asked on 1st June 2020) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, pursuant to her Answer of 13 May 2020 to Question 43081, for what reason the Government Communications Service was instructed to undertake the investigation into the circumstances in which her Department’s Communications Director authorised the advertisements entitled Universal Credit Uncovered in The Metro.


Answered by
Will Quince Portrait
Will Quince
This question was answered on 10th June 2020

It is commonplace for the Government Communications Service (GCS) to review communications projects undertaken by individual government departments. Following the ruling by the Advertising Standards Agency (ASA) it was agreed that further information on engagement with the ASA would be beneficial for all communications teams across government. It was subsequently agreed that the GCS would review the partnership with The Metro. The review found that DWP had not intentionally misled the public through the partnership, while recognising the importance of continuing to work closely with the ASA to inform campaigns and establish best practice.

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