Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will ask Ofcom to review communications markets definitions to reflect the role of advertising as a proxy for payment, particularly in regard to the standard SSNIP test.

As the independent communications regulator it is for Ofcom to determine how it should approach the issue of defining communications markets and how it applies the standard SSNIP test. Ofcom does already take into account developments such as the role of advertising and the role of data as proxy for payments in the course of carrying out its duties and will continue to do so in its assessments of market power and its analysis of competition.