Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, if he will make an assessment of the return on investment of GREAT campaign funding in each year since it was introduced.

Since 2011, the GREAT campaign has developed a robust approach to evaluation, which has been validated by multiple external organisations, and consistently reported strong returns to the UK economy. The methodologies used continue to be reviewed and refined to support regular reporting, ensuring the campaign consistently drives good impact and value for money for the taxpayer.