Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, with reference to her Department's press release entitled Nearly fifty thousand extra pensioners receiving vital Pension Credit support following surge in claims processed, published on 27 February 2025, how much her Department spent on promoting Pension Credit uptake.

The Pension Credit campaign budget is £5m for the 2024/25 financial year. This supported the development of an expanded Pension Credit campaign encouraging all eligible pensioners to claim.

Activity has included TV and video on demand; radio; national and regional press; paid social media and website adverts; GP and Post Office screens; train panels; digital street displays; podcasts; and a partnership with ITV regional weather.