Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what recent steps she has taken to help increase the number of tourists from Canada.

The UK Government is committed to strengthening tourism ties with Canada, recognising its importance as a key inbound market. Travellers from Canada made 37.2 million outbound visits in 2023, with a total international tourism expenditure of US$38.3 billion. In 2023, the UK welcomed a record 1.0 million visits from Canada. During the travellers’ visits, their total expenditure was a record £969.6 million, with an average spend of £966 per visit.

DCMS works closely with VisitBritain, the national tourism agency, to promote the UK as a top destination for Canadian visitors. For example, VisitBritain has launched a new international marketing campaign this year - Starring Great Britain - to ensure that tourism remains a key driver of economic growth across the country.

Additionally, the UK’s expansion of the Youth Mobility Scheme with Canada from 2024 allows more young Canadians to live and work in the UK, generating deeper cultural connections and encouraging repeat visits.