Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 30 September 2026 on the establishment of the National School of Government and Public Services, what the cost is of the learning and development pilot campaign designed by Omnicom; how long that campaign will run; and what measures will be used to judge its success.

The value of this work was £15,134.00 in 2025-26. The scope of the work was the strategy for a pilot behaviour change campaign, an implementation plan, and an evaluation framework based on the Government Communication Service evaluation cycle. Following the launch of the National School of Government and Public Services, we will consider how best to implement behaviour change campaigns to help build a skilled Civil Service.