Internet: Advertising
(asked on 21st April 2016) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what estimate his Department has made of the loss caused to businesses by ad-blocking technology.
This question was answered on 26th April 2016
Government has not made any estimate of the impact of ad-blocking in terms of losses caused to businesses, however we are aware of the concerns from our sectors about the expansion of ad-blockers. As the Secretary of State outlined in his speech at the Oxford Media Convention on 2 March 2016, the newspaper, music, film and games industry are all having to adapt to a world in which, in almost every case, advertising revenue now plays an essential part in their new business models.
Government has not made any estimate of the impact of ad-blocking in terms of losses caused to businesses, however we are aware of the concerns from our sectors about the expansion of ad-blockers. As the Secretary of State outlined in his speech at the Oxford Media Convention on 2 March 2016, the newspaper, music, film and games industry are all having to adapt to a world in which, in almost every case, advertising revenue now plays an essential part in their new business models.