Question to the Home Office:

To ask the Secretary of State for the Home Department, pursuant to the Answer of 5 January 2016 to Question 20367, how the figure of approximately two million adults who have adopted safer online behaviours that will better protect them was reached; and how such behaviours were measured.

Cyber Streetwise is a cross Government campaign, developed by private and public stakeholder partners and coordinated by the Home Office. It is designed to measurably make the UK a safer place to interact and do business online by increasing individual and SME adoption of safe online behaviours.

Government experts estimate that a significant proportion of cyber security issues would be avoided by safer online behaviours. Cyber Streetwise supports this by increasing digital confidence by informing people about the key things that keep them safer online. It does this by:

• Delivering actionable and positive solution focussed advice on how to be secure

• Creating arresting communications that highlight the consequences and cut through low interest

• Reminding and reinforcing individuals and SMEs of the core protective behaviours at the point of risk/incidence

The impact of Cyber Streetwise on behaviours is evaluated via regular quantitative tracking research. Since its launch in January 2014, it is estimated that 2 million adults have adopted safer online behaviours that will better protect them.

This is estimated using data from the National Cyber Security Tracker. This is a regular non-random online panel survey of 2000 people, designed to measure the adoption (claimed behaviour) of safer cyber security behaviours amongst SMEs and the public.