Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the implications for her policies of the University of Bristol research paper entitled, The prevalence of gambling adverts during the opening weekend of the English Premier League 2023-23, published 2024; and if she will take legislative steps to reduce the number of gambling adverts shown during football matches.

His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while still allowing sports bodies and others to benefit commercially from deals with responsible gambling firms. There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes. We also welcomed the Premier League’s announcement that it will ban gambling sponsors from the front of shirts, and are working with a wider group of sports governing bodies to introduce a Code of Conduct on responsible gambling sponsorship.

We continue to monitor research, and have carefully considered the findings in the study by the University of Bristol. Furthermore, we are introducing a statutory levy charged to gambling operators which will raise trusted, long-term funding for gambling research. We are clear that we will continue to look carefully at any further research that results from that and take action if necessary.