Department for Education: Advertising

(asked on 6th July 2017) - View Source

Question to the Department for Education:

To ask the Secretary of State for Education, how much her Department has spent on advertising on social media in each month since January 2016.


Answered by
Robert Goodwill Portrait
Robert Goodwill
This question was answered on 18th July 2017

The government has a duty to provide the public with information and to ensure the effective running and uptake of public services. Social media offers a cost effective and targeted communication tool to achieve this.

The majority of social media spend over the last 18 months has been in support of teacher recruitment. Since September 2016 (when the new teacher recruitment campaign launched), social media advertising has generated 19,000 registrations of interest in teaching. We have also used social media to support uptake of 30 hours free childcare and to encourage the reporting of child abuse.

Each month the department publishes spend over £25,000 on gov.uk. Below we have summarised the spend on social media.

Date

Spend

January 2016

£76,298

February 2016

£87,263

March 2016

£66,994

April 2016

£94,652

May 2016

£67,011

June 2016

£33,843

July 2016

£26,633

August 2016

£36,399

September 2016

£12,261

October 2016

£65,870

November 2016

£84,448

December 2016

£86,184

January 2017

£79,001

February 2017

£109,685

March 2017

£163,904

April 2017

£53,013

May 2017

£88,963

June 2017

£92,495

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