Electronic Cigarettes: Packaging

(asked on 25th February 2025) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, if he will bring forward legislative proposals to regulate the packaging of vapes to provide similar safeguards to that of cigarettes.


Answered by
Ashley Dalton Portrait
Ashley Dalton
Parliamentary Under-Secretary (Department of Health and Social Care)
This question was answered on 5th March 2025

It is very worrying that approximately 25% of 11 to 15-year-olds have tried vaping, despite the risks of nicotine addiction. Evidence suggests that vapes appeal to children because of the brightly coloured packaging, amongst other child-friendly features. Evidence also indicates that the nicotine content descriptions on vape packaging are not consistent between packaging, preventing adults from making informed decisions on nicotine strength.

The Tobacco and Vapes Bill provides my Rt Hon. Friend, the Secretary of State for Health and Social Care with regulation-making powers to introduce new requirements on retail packaging, including for vaping products and nicotine products. There is a balance to be struck between reducing the appeal of vapes to non-smokers, particularly children, whilst considering the implications for adult smokers to ensure we can achieve the greatest possible impact.

It is our intention to regulate the appeal of vapes to children, whilst minimising the impact on adult smokers. We plan on consulting on the preferred options to get this balance right as soon as possible after the bill gains Royal Assent.

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