Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps he has taken to maximise take up of the Healthy Start scheme.

The Healthy Start scheme was introduced in 2006 to encourage a healthy diet for pregnant women, babies, and young children under four years old from very low-income households. It can be used to buy, or put towards the cost of, fruit, vegetables, pulses, milk, and infant formula. Those on the scheme have access to free Healthy Start Vitamins for pregnant women and children aged under four years old.

The NHS Business Services Authority (NHSBSA) operates the Healthy Start scheme on behalf of the Department. The NHSBSA is committed to increasing uptake of the scheme to ensure as many children as possible have a healthy start in life.

The NHSBSA promotes the Healthy Start scheme through its digital channels and has created free tools to help stakeholders promote the scheme locally. The NHSBSA has also reached out to stakeholders to see how it can support them to promote the scheme. In January 2025, Healthy Start supported over 353,000 people.