Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what funding his Department has allocated to promoting the Every Day is Different social care recruitment campaign on social media (a) in each month between February and May 2019 and (b) in total.

The Department has allocated the following net media costs to promoting the Every Day is Different social care recruitment campaign on social media in:

February 2019 £91,739.73

March 2019 £265,652.63

April 2019 £0

May 2019 £0

Total £357,392.36

These are net social media buying costs for the whole of England over almost two months. This activity was tightly targeted and performed strongly amongst the target audience.