Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what criteria were used to decide which publishers would be invited to take place in the All in, all together campaign since 2020.

The UK government partnered with the newspaper industry to launch the “All in, all Together” Covid-19 advertising campaign. The purpose of the partnership was to amplify public information on critical coronavirus messaging to ensure it reached all communities while also delivering demonstrable value for money. The partnership comprised over 600 titles, to ensure messaging is reaching communities throughout England, Scotland, Wales and Northern Ireland and includes over 25 multicultural titles. We only hold information about the press partnership as a whole; it is not broken down by publisher, campaign or newspaper.

Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk.