Defence Discount Service
(asked on 9th February 2015) - View Source
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, what the advertising budget is for the Defence Discount Service campaign; and how much his Department has spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase Defence Discount Service since January 2012.
This question was answered on 12th February 2015
The Ministry of Defence (MOD) does not incur any costs in respect of advertising the Defence Discount Service. Advertising the scheme is the responsibility of Blue Light Card Ltd which provides this service at no cost to the MOD.