Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what the total advertising budget is for the Your Future Your Pension campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising including the phrase Your Future Your Pension in the last 24 months.

The Department for Work and Pensions (DWP) uses a variety of free and paid for channels to effectively communicate important reforms and how people are affected.

The channels used are considered the most effective route to reach key audiences, whilst offering value for money. All advertising spend is scrutinised and agreed through the Cabinet Office.

DWP launched an information campaign to help people understand what the State Pension changes mean for them. The multi-channel advertising campaign ‘Your Future, Your Pension’ is part of the Government’s drive to explain the State Pension reforms to both current and future pensioners.

The advertising directs people to the information they need on GOV.UK and encourages relevant groups to request a statement through the Statement Service.

No money was spent on promoting the phrase ‘Your Future, Your Pension’. The money spent on the marketing campaign that includes the phrase ‘your State Pension, your future’ is as follows:

Direct Mail – £6,177

Magazine advertorials – £61,982

There is no specific budget for the use of either phrase within the campaign.