Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps he is taking to promote awareness of bladder cancer to people under the age of 55.

Public Health England’s Be Clear on Cancer “Blood in Pee” campaign to raise awareness of the main symptom of bladder and kidney cancer targets people over the age of 50, as both of these cancers are more prevalent in people over that age. The campaign uses a wide range of media, including national television and radio advertising, to promote the key message “If you notice blood in your pee, even if it’s just the once, tell your doctor” and while this is targeted to an audience aged 50+ it is very likely that it will also be seen by the wider population.

The “Blood in Pee” campaign has run twice at a national level, following successful local and regional pilots. The national campaign ran in October – November 2013 and October – November 2014.