Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, with reference to the report by Bite Back entitled Fuel us, don't fool us, published in February 2024, what steps she is taking to implement the 9 pm watershed restriction of unhealthy food and drink adverts online and on television.

On 1 October 2025, the Government will introduce a United Kingdom-wide 9pm TV watershed for less healthy products and a restriction of paid-for advertising of these products online. The Government and regulators are now carrying out crucial processes to prepare for implementing and enforcing the regulations by 1 October 2025. The Government welcomes Bite Back’s report, Fuel Us Don’t Fool Us and will consider its wider recommendations.