Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential merits of new advertising codes to address emerging challenges presented by (a) social media and (b) online marketing activities.

The Advertising Standards Authority (ASA) is responsible for the enforcement of the advertising codes while its sister organisation, the Committee of Advertising Practice (CAP), codifies advertising standards. Both organisations operate independently of the government and monitor developments in technology and advertising techniques to ensure the codes are enforced and remain fit for purpose.