Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what funding was allocated to promote the update of the influenza vaccine in (a) 2022, (b) 2023 and (c) 2024.

The annual winter vaccination communications campaign supports the uptake of seasonal vaccinations for influenza and COVID-19 amongst eligible cohorts. This is an integrated campaign, so spend cannot be separated out by vaccine. The budget for the marketing campaign covers the Department, the National Health Service, and the UK Health Security Agency. The following table shows the allocations for winter vaccines promotion, for each of the last three years:

Each year, the campaign combines paid-for marketing and partnerships with earned national media, and social and stakeholder engagement, to raise awareness of the potential benefits of winter vaccinations and how they can be accessed by the public.