Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential merits of a ban on gambling (a) sponsorship and (b) advertising in football.

As the Minister for Gambling set out in her speech at the GambleAware conference on 4 December, we want to see the gambling industry further raise standards to ensure that levels of gambling advertising does not exacerbate harm. This work will be monitored closely.

There are a range of robust rules and restrictions which apply to gambling adverts, wherever they appear, to ensure they are socially responsible.

As part of the UK Advertising Codes, issued by the Committees for Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP), sister organisations of the Advertising Standards Authority, content with ‘strong appeal’ to children such as top flight footballers or celebrities popular with children is prohibited from appearing in gambling adverts. As part of the Code of Conduct published by major sports governing bodies, including the Premier League and English Football League, gambling sponsorships must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact. Premier League clubs have also agreed to remove front of shirt sponsorships by gambling firms by the end of the 2025/26 season.