Cabinet Office: Advertising

(asked on 2nd May 2023) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, how much his Department has spent on radio adverts in the last five years broken down by radio station.


Answered by
Alex Burghart Portrait
Alex Burghart
Shadow Chancellor of the Duchy of Lancaster
This question was answered on 15th May 2023

The Government is strongly supportive of the radio sector and recognises the great value that it offers to communities across the UK. Radio plays an important role in our cross channel strategy, with the merits of its use being assessed in relation to this.

Government public information campaigns utilise a wide range of channels to maximise reach and engagement and to ensure our messaging reaches as many people as possible.

The Cabinet Office has spent a total of £58,547,372 on radio advertisement in the last 5 years, covering large scale cross-Government campaigns such as UK Transition, Covid-19 and Help for Households.

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