Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, how much her Department has spent on radio adverts in each of the the last five years broken down by radio station.

The Government is strongly supportive of the radio sector and recognises the great value that it offers to communities across the UK. Radio plays an important role in our cross channel strategy, with the merits of its use being assessed in relation to this.

Government public information campaigns utilise a wide range of channels to maximise reach and engagement and to ensure our messaging reaches as many people as possible, including radio. The Government runs a number of campaigns across all media channels. The channels selected for government paid marketing campaigns are driven by the target audience.

Evaluating the effectiveness of Government communications is paramount to its success. Therefore, no matter the form of communication, we constantly and regularly evaluate our campaigns to ensure effectiveness and value for money.

Total spend on radio advertising from the department over the past five years is £284,110.16.