Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what initiatives he has supported to (a) target public health messages and (b) tackle vaccine misinformation to improve the take-up of the covid-19 vaccine among carers.

The Department has established an extensive communications programme to target public health messages and tackle vaccine misinformation to improve the take-up of the COVID-19 vaccine among carers. This includes bespoke communications materials shared on the CARE Workforce App; a weekly newsletter and via social media channels; a paid advertising campaign targeting social care workers with digital advertising to build vaccine confidence and encourage booking vaccine appointments; a stakeholder toolkit with resources for distribution by care providers and representative bodies; and positive messaging using influencers, health experts, faith leaders and social care workers who have already been vaccinated to boost confidence and tackle misinformation. We have also held briefings with faith groups, charities and care providers who have expressed interest in co-creating vaccine content and acting as ambassadors.