Question to the Department for Transport:

To ask the Secretary of State for Transport, with reference to the Answer of 13 May 2021 to Question 1177 on Railways: Disability, what steps the Government is taking to advertise and raise public awareness of his Department's inclusive transport campaign entitled It's everyone's journey.

The ‘it’s everyone’s journey’ campaign first ran in February/March 2020 promoted through partner channels alongside radio, out of home and online media spend. Despite finishing early due to COVID-19 restrictions, the campaign saw nearly 4 in 10 public transport users take action as a result.

As lockdown restrictions ease the campaign has worked with partner organisations to develop a toolkit of materials to support disabled people with the return to public transport. The toolkit, available from 25 May, includes print and digital assets plus tannoy announcements and key messages for wider communications. Coinciding with Step 3 of the roadmap, the toolkit has been promoted through social channels and via a network of social influencers and key stakeholder groups. Partner response and engagement with the free materials has been positive with many operators and disability organisations sharing the assets both on and offline.

There are future plans to repeat the campaign with supporting media spend, subject to central budget approvals.