Culture: Marketing

(asked on 2nd July 2018) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent steps his Department has taken to promote UK arts and culture overseas.


Answered by
Michael Ellis Portrait
Michael Ellis
This question was answered on 10th July 2018

We are taking a number of steps to promote UK arts and culture overseas, including through the GREAT campaign, annual Seasons of Culture, formal cultural agreements with other governments and through our membership of UNESCO. Ministers also undertake regular international visits to champion British arts organisations working in other countries and hold frequent dialogues with counterparts from key partner countries.

The department works in close partnership with FCO, the British Council and DIT to ensure the UK culture sector is well supported and promoted by our embassies in countries around the world. DCMS is also a leading contributor to the government’s forthcoming Soft Power Strategy, which is due to be published later this year.

Reticulating Splines